The A to Z Institute:
From Start to Exit — The one-stop platform equipping Founders & Leaders to Lead, Scale, & Exit with Confidence
Development Pathways
Below are the three comprehensive pathways we offer to help founders, leaders, teams, and organizations lead, scale, and exit with confidence:
Organizational Development
Build a company that thrives from day one and is prepared for long-term success. Through this pathway, we help you form and launch your business, shape a resilient culture, install scalable systems, and prepare for profitable exits. We also support branding, marketing, and sales strategies that accelerate growth and maximize enterprise value.
Leadership Development
Equip your leaders at every level to drive performance and inspire teams. This pathway delivers keynotes, coaching, workshops, summits, masterminds, and cohort programs tailored to emerging, mid-level, and senior leaders. We focus on mindset, skillset, and executive presence so your leaders can communicate with influence and lead with impact.
Personal Development
Empower individuals to unlock potential, build confidence, and live with purpose. Through motivational speeches, transformative workshops, and immersive masterminds, this pathway helps professionals boost self-awareness, leverage strengths, overcome blind spots, and embrace purpose-oriented, vision-centered, values-driven living — fueling both personal growth and organizational success.
One-Stop Growth Platform for Your A to Z Development Needs
At The A to Z Institute, we equip founders, executives, professionals, and investors with the skills, systems, and strategies to scale, lead, and succeed with confidence.
Whether your focus is building a resilient organization, developing high-impact leaders, or unlocking personal mastery, we provide holistic, end-to-end solutions — from coaching and consulting to workshops, keynotes, summits, and cohort programs.
We don’t just train skills — we help you connect every piece of growth: people, processes, and performance.
Our Services
For each of our Development Pathway above, we offer these 5 services: Workshops, Speeches, Consulting, Coaching, and Programs.
WORKSHOP
Interactive 1–2 day sessions grounded in adult learning principles. Highly engaging and practical, designed to build immediate skills and lasting change.
COACHING
One-on-one or group coaching that provides personalized guidance, accountability, and tailored strategies for leaders and professionals at every level.
CONSULTING
We have Done by You, Done with You, and Done for You organizational development consulting services.
PROGRAMS
Structured growth journeys, from 3-day summits to 6-month masterminds and 12-month cohort programs that transform individuals and organizations.
SPEECHES
We deliver 90-minute keynotes & motivational speeches to inspire, equip, & empower your people at your next event.
ATTENTION: Professionals, Leaders, Entrepreneurs, and Rising Communicators...
LIMITED TIME OFFER: Get the Presentation Skills Starter Kit- 100% FREE!
What You’ll Get:
Calm stage nerves
Build authentic confidence
Structure impactful speeches
Templates for pitches, impromptu, and meetings
💡 It’s not a full course or eBook — just a focused, high-impact toolkit to help you begin your public speaking growth journey immediately.
Ready for Impact? This is your first step toward leadership through speaking.
Download instantly and begin transforming your voice today!
Limited-time release—grab it while the offer lasts!
ATTENTION: Professionals, Leaders, Entrepreneurs, and Change Makers...
LIMITED TIME OFFER: Get the Lead with Strategy Ultimate Starter Kit — 100% FREE
What You’ll Get:
✅ Think strategically and long-term
✅ Craft clear and focused strategic plans
✅ Bridge the gap between vision and execution
✅ Tools to measure progress and adapt in real time
💡 This isn’t a full course or business book. It’s a high-impact starter toolkit to help you lead with clarity, alignment, and confidence starting today.
Ready to Lead Smarter?
This is your first step toward intentional growth, execution excellence, and future-proof leadership.
Download instantly and take control of your strategy journey!
Limited-time access — grab it before it’s gone!
ATTENTION: Founders, Startups, and Ambitious Builders…
LIMITED TIME OFFER: Get the Spark to Scale Starter Kit – 100% FREE!
What You’ll Get:
A powerful 4-Part Founder’s Roadmap to form, launch, scale, and plan your exit
Action-ready templates: Business Formation Checklist, Lean Launch Plan, Co-Founder Equity Template & more
Guided prompts to validate ideas, align your team, and make smarter growth decisions
Bonus resources: Downloadable tools, educational videos, and expert insights to accelerate your journey
💡 It’s not a full course or a lengthy eBook — just a focused, high-impact starter kit to help you move from idea to impact, faster and with clarity.
Ready to Launch, Grow, and Scale with Confidence? Your founder journey starts here. Download instantly and start building your future today.
🔥 Limited-time release — grab it before it’s gone!
ATTENTION: Professionals, Leaders, and Entrepreneurs...
OUR MOST FREQUENTLY REQUESTED PROGRAMS
Discover the programs that professionals, leaders, and entrepreneurs ask for the most. Each program is designed to meet you where you are — and take you to the next level. Choose from three powerful tiers tailored to your goals, needs, and budget.
👉 Programs trusted and requested time and again.
👉 Flexible tiers to fit every stage of growth.
👉 Proven frameworks that deliver lasting results.
Kickstart Your Journey
DOWNLOAD. APPLY. GROW.
Ready to take the next step?
Our free starter kits help you build confidence, think strategically, build, and scale with purpose. Download the one that fits your goals and put it into action immediately.
👉 Master The Mic: How to overcome fear, master confidence, and captivate any audience.
👉 Lead With Strategy: How to think ahead, plan smart, and lead with focus.
👉 From Spark to Scale, and Beyond: How to launch, grow, and scale your organization with clarity, strategy, and confidence.
Run Your Marketing on Autopilot, Without the Agency Headache
Tired of juggling five different tools, chasing leads, and guessing what’s working?
The A to Z Institute’s Marketing Engine is a fully built, integrated, and automated All-in-One marketing system designed for small‑to‑mid‑sized businesses like yours.
Launch a sleek website in days
Grab leads with high‑converting funnels
Built-in CRM, email & SMS automation
Real-time dashboards—see ROI at a glance
Ready to launch smarter?
Books
Some of the latest books
Overcoming
1st Timers Syndrome
11 antidotes to thrive beyond first-time leadership pitfalls
The Highest Level of Greatness
Discover the 3 traits of the great ones commonly possessed to become the best version of themselves
Unchain
Your Greatness
Exploring, Enacting, Enduring, and Emancipating your greatness
Soft Skills That Make or Break Your Success
12 soft skills to manage yourself, become a team player, and lead your team to absolute success
Clients
Some of our past and current clients
Past & Current Clients
Testimonials
What some of our clients and partners are saying
Brian Monahan
Vice President of Sales and Business Development, Prestige AV & Creative Services
“Dr. AZ is much more than a keynote speaker. As an AV professional, I have had the opportunity to see many keynote speakers. What I loved most about Dr. AZ is he is much more than an excellent speaker. He is a role model for self-leadership. Many speakers can put on a good show, but Dr. AZ’s contagious optimism allowed me to believe I could grow at a quantum level.”
Samuel Bekele
CEO of Spotlight Communications Ltd.
"The opportunity gave us a chance to learn new leadership nuggets plus a chance to ask him some questions to get his perspectives. He shared fresh and empowering insights and approaches that we still practice till date. We used the consultative session to assess where we were, what was working very well, and what we might need to change to take our organization to the next height..."
DW Starr
Confidence Expert One-Man Show .. DW LIVE! Performer, Author, Speaker
"AZ is a true professional. He is a great story teller as well, He has the great ability to communicate the material in a way you can both relate to and take action on. His world-wide experience gives him a unique perspective that is both refreshing and original. When you will take his course you will be glad you did..."
Jeff McKinney
President - The Angkor Group Writers
“AZ is skilled at engaging audiences with storytelling, timely and relevant examples and he adapts professionally to the needs of a group. He will exceed your expectations for collaboration and will go above and beyond to ensure that your group, team, or audience leaves a session with new thoughts and tools. He comes with my highest recommendation.”
Carolyn A. Patterson-Kemper
M.S., CMP, DES Principal/Copywriter, CPK Writers
"Your breakout presentation was very thought-provoking and motivating! There was so much invaluable content that I could not write fast enough! I felt that you used your time very wisely allowing enough time in the end for questions. You were also very engaging with the virtual audience. Thank you for your contributions and for sharing your knowledge with us!"
Jack Marti
CEO of Spotlight Communications Ltd.
“After attending Dr. AZ’s session on building a pro feedback culture, I feel more equipped to help promote a positive and transparent work environment. Ensuring the needs of employees intersect with the needs of the business can be difficult, but AZ’s approach provides business leaders with methods to improve performance, while growing and developing its team members.”
Dr. Desalegne Mengesha
President of University of Gondar (former)
"I can confidently say that Assegid is one of the few leadership experts in Ethiopia who can deliver what he promises. I'm glad to report to you that our leadership team and the entire community benefited from his visit. You should also consider inviting him to your organization and send your leaders to attend his events and online courses."
Leila Davids
Destination Sales Manager Visit Montgomery, MD
"It was wonderful to finally meet Dr. AZ in person, as well as get to witness firsthand his ability to engage 150+ audience and capture their undivided attention as he spoke and shared his story, encouragement, wisdom, and guidance. Fortunately, he also did a break-out session with practical solutions and actions because the attendees wanted more."
Wondim Negera
Wondim Negera
"The learning opportunity we had with Assegid brought tremendous improvement in the performance of our leadership and in turn ECX. We benefited from his ability to facilitate a very interactive workshop that was filled with so many up to the minute insights, tools, methods our team implemented right away..."
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Get In Touch
Email:
Address:
6421 N. Florida Ave D-1396 Tampa, FL 33604
Hours
Mon - Fri 9am - 5pm
Toll Free Number: +1-888-660-4414
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