Our Services

For each of our Development Pathway, we offer A to Z services: Workshops, Speeches, Consulting, Coaching, and Programs. Click on the images below to learn more about each service...

One stop shop learning company!

The A to Z Institute is a one-stop learning company for all your A to Z development needs. We empower professionals, entrepreneurs, and leaders to achieve their organizational, leadership, and personal development goals using workshops, speeches, consulting, and programs...


  • Vice President of Sales and Business Development, Prestige AV & Creative Services

    “Dr. AZ is much more than a keynote speaker. As an AV professional, I have had the opportunity to see many keynote speakers. What I loved most about Dr. AZ is he is much more than an excellent speaker. He is a role model for self-leadership. Many speakers can put on a good show, but Dr. AZ’s contagious optimism allowed me to believe I could grow at a quantum level.”

    Brian Monahan

  • President - The Angkor Group Writers

    “AZ is skilled at engaging audiences with storytelling, timely and relevant examples and he adapts professionally to the needs of a group. He will exceed your expectations for collaboration and will go above and beyond to ensure that your group, team, or audience leaves a session with new thoughts and tools. He comes with my highest recommendation.”

    Jeff McKinney

  • M.S., CMP, DES Principal/Copywriter, CPK Writers

    "Your breakout presentation was very thought-provoking and motivating! There was so much invaluable content that I could not write fast enough! I felt that you used your time very wisely allowing enough time in the end for questions. You were also very engaging with the virtual audience. Thank you for your contributions and for sharing your knowledge with us!"

    Carolyn A. Patterson-Kemper

  • Go Ape USA, Director of People, Process, and Technology, SHRM-SCP

    “After attending Dr. AZ’s session on building a pro feedback culture, I feel more equipped to help promote a positive and transparent work environment. Ensuring the needs of employees intersect with the needs of the business can be difficult, but AZ’s approach provides business leaders with methods to improve performance, while growing and developing its team members.”

    Jack Marti

  • President of University of Gondar (former)

    "I can confidently say that Assegid is one of the few leadership experts in Ethiopia who can deliver what he promises. I'm glad to report to you that our leadership team and the entire community benefited from his visit. You should also consider inviting him to your organization and send your leaders to attend his events and online courses."

    Dr. Desalegne Mengesha

  • Destination Sales Manager Visit Montgomery, MD

    "It was wonderful to finally meet Dr. AZ in person, as well as get to witness firsthand his ability to engage 150+ audience and capture their undivided attention as he spoke and shared his story, encouragement, wisdom, and guidance. Fortunately, he also did a break-out session with practical solutions and actions because the attendees wanted more."

    Leila Davids

  • CEO Ethiopian Commodity Exchang

    "The learning opportunity we had with Assegid brought tremendous improvement in the performance of our leadership and in turn ECX. We benefited from his ability to facilitate a very interactive workshop that was filled with so many up to the minute insights, tools, methods our team implemented right away..."

    Wondim Negera

  • Grants and Training Project Manager for techfrederick

    "Fortunate enough to attend a presentation led by Assegid and sponsored. AZ was engaging, interactive with the audience and provided specific knowledge on feedback frameworks. These key takeaways made the information tangible and easy to apply in any feedback discussion- whether those conversations were with family and friends, C-suites or colleagues..."

    Brooke Warburton

  • CEO of Spotlight Communications Ltd.

    "The opportunity gave us a chance to learn new leadership nuggets plus a chance to ask him some questions to get his perspectives. He shared fresh and empowering insights and approaches that we still practice till date. We used the consultative session to assess where we were, what was working very well, and what we might need to change to take our organization to the next height..."

    Samuel Bekele

  • Confidence Expert One-Man Show .. DW LIVE! Performer, Author, Speaker

    "AZ is a true professional. He is a great story teller as well, He has the great ability to communicate the material in a way you can both relate to and take action on. His world-wide experience gives him a unique perspective that is both refreshing and original. When you will take his course you will be glad you did..."

    DW Starr

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