The A to Z Institute:
One stop learning platform
for all your A to Z development needs.
ATTENTION: Professionals, Leaders, and Entrepreneurs...
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This bestselling guide reveals the proven insights, frameworks, and strategies we’ve shared with clients who invest thousands. Now, you can access the same high-impact tools for less than the price of a coffee.
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When you grab your copy for just $0.50 today, you’ll unlock FREE bonuses worth $265.99 — no strings attached...
360° Communication Excellence
Master the art of communication across every platform and setting. We help you sharpen the skills that matter most — from listening deeply to delivering messages that inspire action:
Listen Beyond Words — Tune into what’s said and unsaid, mastering the art of active, empathetic listening.
Connect Across Channels — Communicate clearly, confidently, and persuasively — whether in writing, face-to-face, on stage, or virtually.
Navigate Diversity & Deliver Feedback — Build bridges across generations and cultures, and handle tough conversations with professionalism and poise.
Critical and Strategic Thinking
Unlock new opportunities and outmaneuver challenges with sharper, faster thinking. We equip you with the mindset, tools, and frameworks to think critically, plan strategically, and scale decisively:
Master the Foundations — Understand the barriers to clear thinking and what sets critical and strategic thinkers apart.
Apply Proven Tools & Techniques — Learn and leverage powerful models, frameworks, and principles to solve problems and seize opportunities.
Plan & Scale Strategically — Facilitate strategic sessions, craft actionable plans, and position yourself for rapid, sustainable growth.
High Impact Presenter
Command the stage — or the screen — with poise, confidence, and credibility. We’ll help you master the skills to captivate your audience, inspire action, and leave a lasting impression:
Own the Room (or Zoom) — Transform nervous energy into powerful presence, hook your audience from the start, and deliver seamlessly across settings and speech types.
Speak with Impact — Elevate your body language, storytelling, and likability to boost credibility and connection.
Close Strong & Handle Q&A Like a Pro — End with high-impact closings and manage audience questions with ease and authority.
Form, Launch, & Scale Your Company
Turn your business idea into a thriving enterprise — faster and smarter. We guide you through building a strong foundation, launching with confidence, and scaling sustainably:
Build It Right from Day One — Choose the right entity, craft foundational documents, and set up a structure built for growth.
Launch with Confidence — Navigate the critical steps to kick off operations efficiently and effectively.
Scale Strategically — Leverage proven growth vehicles, explore exit strategies, and position your company for long-term success.
One-Stop Growth Platform for Your A to Z Development Needs
At The A to Z Institute, we empower professionals, entrepreneurs, investors, and leaders to unlock their full potential. Whether you’re aiming to elevate your organization, leadership, or personal growth, we offer the tools and guidance to get you there — through workshops, keynote speeches, consulting, coaching, and transformative programs...
We Can Help You Grow Your People
The short clip below answer the following questions:
Who we are
What we offer
How it works
And more...
Development Pathways
Below are the 3 development pathways we offer:
Organizational Development
Build a thriving company with a clear identity and powerful growth strategy. Through our organizational development pathway, we help you form and launch your business, design a resilient culture, scale with proven models — and exit with maximum returns. We also guide you in branding, marketing, publishing your first (or next) book, and creating high-converting sales funnels to accelerate growth.
Leadership Development
Equip your leaders with the mindset, skills, and character to lead with impact. Through our leadership development pathway, we deliver powerful keynotes, facilitate interactive workshops and webinars, and design summits, masterminds, and cohort programs — all tailored to the unique needs of emerging, mid-level, and senior leaders.
Personal Development
Empower your people to unlock their potential and achieve personal mastery. Through our personal development pathway, we deliver inspiring keynotes, facilitate transformative workshops and webinars, and organize immersive summits and long-term masterminds. We help individuals boost self-awareness, leverage strengths, uncover blind spots, and lead purpose-driven, values-based lives.
Our Services
For each of our Development Pathway above, we offer these 5 services: Workshops, Speeches, Consulting, Coaching, and Programs.
WORKSHOP
We facilitate 1–2 days interactive & dynamic workshops based on the latest adult learning principles.
COACHING
We've highly customized one-on-one & group coaching that accelerate growth.
CONSULTING
We have Done by You, Done with You, and Done for You organizational development consulting services.
PROGRAMS
We custom design & deliver 3-day summits, 6-month masterminds, & 12-month cohort programs.
SPEECHES
We deliver 90-minute keynotes & motivational speeches to inspire, equip, & empower your people at your next event.
Books
Some of the latest books
Overcoming
1st Timers Syndrome
11 antidotes to thrive beyond first-time leadership pitfalls
The Highest Level of Greatness
Discover the 3 traits of the great ones commonly possessed to become the best version of themselves
Unchain
Your Greatness
Exploring, Enacting, Enduring, and Emancipating your greatness
Soft Skills That Make or Break Your Success
12 soft skills to manage yourself, become a team player, and lead your team to absolute success
Clients
Some of our past and current clients
Past & Current Clients
Testimonials
What some of our clients and partners are saying
Brian Monahan
Vice President of Sales and Business Development, Prestige AV & Creative Services
“Dr. AZ is much more than a keynote speaker. As an AV professional, I have had the opportunity to see many keynote speakers. What I loved most about Dr. AZ is he is much more than an excellent speaker. He is a role model for self-leadership. Many speakers can put on a good show, but Dr. AZ’s contagious optimism allowed me to believe I could grow at a quantum level.”
Samuel Bekele
CEO of Spotlight Communications Ltd.
"The opportunity gave us a chance to learn new leadership nuggets plus a chance to ask him some questions to get his perspectives. He shared fresh and empowering insights and approaches that we still practice till date. We used the consultative session to assess where we were, what was working very well, and what we might need to change to take our organization to the next height..."
DW Starr
Confidence Expert One-Man Show .. DW LIVE! Performer, Author, Speaker
"AZ is a true professional. He is a great story teller as well, He has the great ability to communicate the material in a way you can both relate to and take action on. His world-wide experience gives him a unique perspective that is both refreshing and original. When you will take his course you will be glad you did..."
Jeff McKinney
President - The Angkor Group Writers
“AZ is skilled at engaging audiences with storytelling, timely and relevant examples and he adapts professionally to the needs of a group. He will exceed your expectations for collaboration and will go above and beyond to ensure that your group, team, or audience leaves a session with new thoughts and tools. He comes with my highest recommendation.”
Carolyn A. Patterson-Kemper
M.S., CMP, DES Principal/Copywriter, CPK Writers
"Your breakout presentation was very thought-provoking and motivating! There was so much invaluable content that I could not write fast enough! I felt that you used your time very wisely allowing enough time in the end for questions. You were also very engaging with the virtual audience. Thank you for your contributions and for sharing your knowledge with us!"
Jack Marti
CEO of Spotlight Communications Ltd.
“After attending Dr. AZ’s session on building a pro feedback culture, I feel more equipped to help promote a positive and transparent work environment. Ensuring the needs of employees intersect with the needs of the business can be difficult, but AZ’s approach provides business leaders with methods to improve performance, while growing and developing its team members.”
Dr. Desalegne Mengesha
President of University of Gondar (former)
"I can confidently say that Assegid is one of the few leadership experts in Ethiopia who can deliver what he promises. I'm glad to report to you that our leadership team and the entire community benefited from his visit. You should also consider inviting him to your organization and send your leaders to attend his events and online courses."
Leila Davids
Destination Sales Manager Visit Montgomery, MD
"It was wonderful to finally meet Dr. AZ in person, as well as get to witness firsthand his ability to engage 150+ audience and capture their undivided attention as he spoke and shared his story, encouragement, wisdom, and guidance. Fortunately, he also did a break-out session with practical solutions and actions because the attendees wanted more."
Wondim Negera
Wondim Negera
"The learning opportunity we had with Assegid brought tremendous improvement in the performance of our leadership and in turn ECX. We benefited from his ability to facilitate a very interactive workshop that was filled with so many up to the minute insights, tools, methods our team implemented right away..."
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Get In Touch
Email:
Address:
6421 N. Florida Ave D-1396 Tampa, FL 33604
Hours
Mon - Fri 9am - 5pm
Toll Free Number: +1-888-660-4414
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