**The A to Z Institute:**

One stop learning platform

for all your A to Z development needs.

Schedule A FREE 30- Minute Consultation

360° Communication

We can help you develop and improve all-around communication skills on various settings and platforms:

To listen what hasn’t been said

To connect verbally and in writing

To leverage non-verbal communication

To provide and receive tough feedback effectively

To get along with generations/cultures

To speak like a PRO on the stage or virtually

And many other communication competencies...

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Critical and Strategic Thinking

We can assist you utilize critical and strategic thinking to tap into new opportunities and overcome challenges, scale, & expand quickly by:

Understanding challenges & barriers to serious thinking

Recognizing benefits of critical & strategic thinking

Differentiating critical & strategic thinking from other forms of thinking

Learning the traits of critical & strategic thinkers

Applying critical and strategic thinking principles, techniques, steps, tools...

Utilizing strategic thinking models/tools

Facilitating strategic planning sessions

Crafting a strategic plan document, and more...

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Form, Launch, and Scale Your Company

We can support you design, form, launch (relaunch), & scale your company with ease, without wasting scarce resources, and faster by:

Gaining clarity before forming the company

Making the right decision where to form and the type of organization to form

Crafting the foundation document that guides the entire processes of forming, launching, & scaling

Drafting business, strategic, and marketing plans

Forming the initial Board of Directors and leaders

Creating the team, systems, and the processes

Identifying the major milestones necessary to scale faster, sell, refinance, or take it public, and more

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One stop shop learning company!

The A to Z Institute is a one-stop learning company for all your A to Z development needs. We empower professionals, entrepreneurs, and leaders to achieve their organizational, leadership, and personal development goals using workshops, speeches, consulting, coaching, and programs...

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We Can Help You Grow Your People

The short clip below answer the folowing questions:

Who we are
What we offer
How it works
And more...

Development Pathways

Below are the 3 development pathways we offer:

Organizational Development

Using our organizational development pathway, we can help you form and launch your 1st or next organization; create a unique and robust culture or reform the existing one; create systems, processes, and scale using multiple approaches; brand and market your company, and write and publish your 1st or next book, design your 1st or next funnel to sell your products and services effectively.

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Leadership Development

Using our leadership development pathway, we can inform, and equip your leaders to develop the right leadership mindset, the necessary skills, and solid character at your events; facilitate 1 - 3 days webinars and workshops that empower your leaders develop key leadership competencies; design and deliver 1 year cohort programs for leaders at the same stage of development such as emerging, middle, and senior leaders.

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Personal Development

Using our personal development pathway, we can support you increase the self-awareness, discipline, mindfulness, resilience, persistence, and commitment of your people. We can also motivate and enable your people to recognize their uniqueness, discover their purpose in life, envision, and lead a values-driven lifestyle at your events; facilitate webinars, workshops, 3-day summits, and 6 months master minds that empower your people increase their self-awareness, manage self, and ultimately develop personal mastery.

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Our Services

For each of our Development Pathway above, we offer these services: Workshops, Speeches, Consulting, Coaching, and Programs.

WORKSHOP

We design and facilitate 1 – 2 days of interactive and dynamic workshops following the latest adult learning principles.

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COACHING

We have one-on-one and group coaching.

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CONSULTING

We have Done by You, Done with You, and Done for You organizational development consulting services.

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PROGRAMS

We custom design 3 days of intense summits, 6 months of transformative masterminds, and 12 months of cohort programs for your supervisors, managers, and executives.

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SPEECHES

We deliver high-impact 30 to 90-minute keynotes and motivational speeches for your future events.

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Books

Some of the latest books

Overcoming

1st Timers Syndrome

11 antidotes to thrive beyond first-time leadership pitfalls

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The Highest Level of Greatness

Discover the 3 traits of the great ones commonly possessed to become the best version of themselves

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Unchain

Your Greatness

Exploring, Enacting, Enduring, and Emancipating your greatness

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Soft Skills That Make or Break Your Success

12 soft skills to manage yourself, become a team player, and lead your team to absolute success

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Clients

Some of our past and current clients

Past & Current Clients

Testimonials

What some of our clients and partners are saying

Brian Monahan

Vice President of Sales and Business Development, Prestige AV & Creative Services

“Dr. AZ is much more than a keynote speaker. As an AV professional, I have had the opportunity to see many keynote speakers. What I loved most about Dr. AZ is he is much more than an excellent speaker. He is a role model for self-leadership. Many speakers can put on a good show, but Dr. AZ’s contagious optimism allowed me to believe I could grow at a quantum level.”

Samuel Bekele

CEO of Spotlight Communications Ltd.

"The opportunity gave us a chance to learn new leadership nuggets plus a chance to ask him some questions to get his perspectives. He shared fresh and empowering insights and approaches that we still practice till date. We used the consultative session to assess where we were, what was working very well, and what we might need to change to take our organization to the next height..."

DW Starr

Confidence Expert One-Man Show .. DW LIVE! Performer, Author, Speaker

"AZ is a true professional. He is a great story teller as well, He has the great ability to communicate the material in a way you can both relate to and take action on. His world-wide experience gives him a unique perspective that is both refreshing and original. When you will take his course you will be glad you did..."

Jeff McKinney

President - The Angkor Group Writers

“AZ is skilled at engaging audiences with storytelling, timely and relevant examples and he adapts professionally to the needs of a group. He will exceed your expectations for collaboration and will go above and beyond to ensure that your group, team, or audience leaves a session with new thoughts and tools. He comes with my highest recommendation.”

Carolyn A. Patterson-Kemper

M.S., CMP, DES Principal/Copywriter, CPK Writers

"Your breakout presentation was very thought-provoking and motivating! There was so much invaluable content that I could not write fast enough! I felt that you used your time very wisely allowing enough time in the end for questions. You were also very engaging with the virtual audience. Thank you for your contributions and for sharing your knowledge with us!"

Jack Marti

CEO of Spotlight Communications Ltd.

“After attending Dr. AZ’s session on building a pro feedback culture, I feel more equipped to help promote a positive and transparent work environment. Ensuring the needs of employees intersect with the needs of the business can be difficult, but AZ’s approach provides business leaders with methods to improve performance, while growing and developing its team members.”

Dr. Desalegne Mengesha

President of University of Gondar (former)

"I can confidently say that Assegid is one of the few leadership experts in Ethiopia who can deliver what he promises. I'm glad to report to you that our leadership team and the entire community benefited from his visit. You should also consider inviting him to your organization and send your leaders to attend his events and online courses."

Leila Davids

Destination Sales Manager Visit Montgomery, MD

"It was wonderful to finally meet Dr. AZ in person, as well as get to witness firsthand his ability to engage 150+ audience and capture their undivided attention as he spoke and shared his story, encouragement, wisdom, and guidance. Fortunately, he also did a break-out session with practical solutions and actions because the attendees wanted more."

Wondim Negera

Wondim Negera

"The learning opportunity we had with Assegid brought tremendous improvement in the performance of our leadership and in turn ECX. We benefited from his ability to facilitate a very interactive workshop that was filled with so many up to the minute insights, tools, methods our team implemented right away..."